Evaluation
I was assigned to complete a TV advert and a radio advert. For the TV advert we had to get in groups of 4 and go out and film a 30 second advert for a chosen product. My groups product was an apple watch, myself and the group decided this was a good idea as we all had an interest in the watch. We then had to complete our pre-production in order to go out and film our advert. Myself and the group went into many different locations and filmed different types of shots, some of our locations was, the towns center, college studio rooms and the gym. After we had got our shots we then went back into college and put them onto the computer, putting them into many different folders. I then went through the shots we had got and chose the ones that fitted me best, i then took these clips and used Adobe Premier to edit. I then started to edit by cutting clips and putting them in a non-chronological order. I then got some background music from Freesounds.org, the music i got was a calm gentle song that went well with my shots. After all this my group and i selected the best one of the group and presented it to James, we then discussed the things we did wrong and the things we did well, we then took in this information for ourselves in future projects.
The technical aspects of this task was the equipment and everything we used to produce our work. The equipment we used was a Lumix camera and a tripod stand. With the Lumix camera we had it on an auto setting which allowed our shots to be the best possible standard with no random strobe of lighting or any kind of effects that would affect our shots. We also used the tripod stand to get steady shots and make them look professional. In our advert some of our shots were hand held to get a certain angle we wanted, we took many different kind of shots such as, close ups, establishing shots, long shots and extreme close ups. Our main shot type was close up, as we thought doing this would show the most detail of the watch and make it obvious to the audience that it was about the watch. Another piece of equipment we used was a Zoom microphone, we used this because in one of our shots there is a quick interview describing the watch and how it is used, we thought using the Zoom microphone would be a good idea because it would give us the best sound quality and would come out a lot more clear than the Lumix microphone, after recording the interview we would upload it to Adobe Audition and listen to it, i would then cut parts of the interview i didn't need. In our TV advert we used the colleges studio for a more professional looking background, in the studio we used the lights in there to make the shot clear and real, we placed the lights around us and the apple watch to make it very clear to the audience what it was and to ensure they knew what we was advertising.
When i was using the equipment i was well prepared on knowing what i had to do and how to use things. When it came to using the actual camera itself i was already able to know how to change the settings and what settings was best, i was fully capable of using the camera and i knew how everything worked. When it came to using the tripods i was a bit confused on how to set it up as i had never used/set one up before, after James showing the class how to set it up i then went ahead and set one up myself. Myself and the group then went out and used it for filming our advert.
In this task i learnt how to use/setup a tripod. Before being assigned this task i had no knowledge of how to use a tripod or how to set one up, being taught in class and taking notes i was able to do this afterwards. In this task i also learnt the different settings on the Lumix and what they meant/did, with this i then tested the different settings and chose what was best for me. With the Lumix camera i also learnt how to mount it on the tripod stand and how to make the tripod stand an equal level. After being taught how to do all this i then went out and filmed my advert. Another thing i have learnt in this task is how to use Adobe Premier, before this i had never heard of Adobe Premier which made me more interested in it. With Adobe Premier i was taught how to add my clips, cut clips, add sound and add sound effects. I had learnt this by taking note of a step by step guide i had been given.
Part of the task i would like to know more about is Adobe Premier. I would like to explore and find out other things you can do in Adobe Premier as i had very little knowledge in my last project. I would also like to know more about the Lumix camera, i would like to know more about this because i think it would be beneficial for me to know what im working with. I also think it would be good for me to know more about the camera as i could produce better work and explore & experiment with different settings. Another thing i would like to know more about is different equipment in the studio, when i was in the studio filming my TV advert there was lots of different equipment i had never seen before, i would like to know what everything is and what it all does. I think this would be beneficial for me as i am interested in media and would like to know what im working with.
I am going to find out more about this by doing future projects. By this i mean, in my future projects i will find out more by playing around with my equipment more and going through the settings e.g the Lumix camera. In Adobe Premier i am going to find out more about it by exploring the different settings and using different effects. In the studio i am going to find out more by using other equipment such as the green screen. I feel like using the green screen and putting a background onto and making a successful piece of work would be a good thing to accomplish.
The feedback i received of my teacher was good, myself and the group received positive feedback when we presented it to James. The feedback on the advert itself was very good as we got many compliments on our shots types and movements, we got feedback on our shots being nice and clear. The group and i also got feedback on the story of the advert, we got told that it was very clear what we was advertising and that was good to hear as we spent a lot of time on story boarding and idea-ring. We got a bit of negative feedback on our pre-production as we was missing things out of it, we didn't let this get to us too much as it was our very first time doing it and our advert itself was very good for a first project. Myself and the group did take it into consideration for our future projects.
Many things in my groups project went well. Our ideas of the project and advert went well because we chose the apple watch and it is a product i have on my everyday and a product we all are interested in. It was important i had it on me everyday so that we didn't miss any days out on filming and could get all the shots we needed when ever we wanted. The ideas of the advert went well because we all already had an idea of what we wanted to do before we did it. This was good because we wasn't struggling on what shots to shoot or where to shoot the shots. We then did a presentation for our Apple watch advert explaining to James and showing him our ideas and plans for the advert, James was happy with what we came up with and was happy for us to go filming. The shots in the Apple advert also went well as they were very clear shots and they looked very good for our first time, i think our shots was a main thing that went well for us because it is important for shots to be good in any advert. Our shots was good because some of them was hand held and wasn't shaky, our audio was another thing that went well because in some of the shots we was right behind the camera and you couldn't hear any breathing or rustling.
The things that didn't go too well in our TV advert was the pre-production. This didn't go too well as we forgot some of the things we needed and didn't realise until we got to showing James. Another thing that didn't go well was that one of my group members lost his work and had to record some of the shots again.
I will use the things i have learnt in my future tasks by making sure i have everything i need. This mainly being the pre-production as it is the most important part for every project you do. In my future tasks i will use the skills i have developed in Adobe Premier and ensure i explore different ways on how to edit. I will also develop my camera skills and make sure they are improving in future tasks.
In this task i developed my maths skills by timing the different shots and making sure they were enough to fit the 30 second budget. I also used my maths skills to cut the different clips and making sure they were the right length. I used my English skills by planning out the pre-production and making sure the script made sense and had the correct grammar in the correct places. I also used my English skills to write out a little script that Emily had to read out in the advert.
Next time what i would do differently is to make sure the pre-production is right and make sure we have everything before going of filming. What i would also do next time is film my projects in better places and make sure the right environment was around.
Radio Ad
Myself and three other people was assigned to do a radio ad, myself and the group all came up with different ideas on what we could do our radio advert about. We all then looked at each others and decided what we liked best, we all decided and agreed on doing a radio advert about street dance. This idea was very random but we gave it a go, we decided that street dance was a very rare and different thing for society these days. We thought it would be good to do something different and original. I created a power point for our radio ad which included our other ideas and our final idea, the power point i created also had information on what we would be talking about and why we chose it. Myself and the group then all wrote out a script on what our radio ad would say, we all finished our scripts and read each others to see what we all preferred. My script was the one that the group decided on and we went with that, we made a few changes to the script to ensure everybody was satisfied with it. We then went ahead and got our equipment we needed, the group members went into the recording studios and separate times and record our script we had wrote. After recording ourselves with the microphone we took notes down on how many seconds it took and if we had messed up or not.
The technical aspects we used was a Zoom microphone and some headphones. We used a Zoom microphone as they produce the best sound quality, we took the Zoom microphone into the recording studio and recorded our script. We used the recording studio to record our scripts as it was very calm and a quiet environment to be in, we needed the background to be as silent as possible so the radio advert sound good and professional. We used the headphones with the Zoom microphone so that we could playback our recording and make sure there wasn't and disruption going on. The settings we used on the Zoom microphone was a one way recording setting so that the microphone only picked up noise in the direction of us.
The technical elements of this was learning how to use the microphones. We was taught by Rob how to use the microphones and how to change the different settings on the microphone. I also learnt how to use Adobe Audition and how to upload my recordings to it. Before this i had never used Adobe Audition so it was new to me, from me taking notes in class i was able to go back to Adobe Audition and do the basics of it. In Adobe audition i was taught how to cut sounds to make them shorter and also taught how to make sounds fade in and out. I also learnt in Adobe Audition how to add sound effects in the background, i also learnt how to get music from the internet and upload them onto my project.
In the task i learnt how to use Adobe Audition and learnt how to work the microphones. Before this i had no clue about Adobe Audition or Zoom microphones, i had never used either of them before. In Adobe Audition i learnt how to add sound effects and fade sounds in and out. In this task i also learnt how to work the Zoom microphones, i was taught how to make the Zoom microphone pick up sounds from two different areas at once, i also learnt how to playback the recordings to make sure they were right. Another thing i learnt in Adobe Audition was to get sounds of the internet and upload them onto my project, i then used the fading effects i learnt to make the music fade in at the start and fade out at the end.
Part of the task i would like to know more about is Adobe Audition, i would like to know more about this as i only knew very little things and the basics. I feel like knowing more about Adobe Audition would be helpful for myself and future projects. I would also like to know a little bit more about the microphones as i only knew a few things, i would like to know all the other settings it has and i would like to know what other things it is capable of.
I think the task was successful as i was new to everything and i wasn't fully aware of everything at first. I think it was successful because i had never used Adobe Audition and it was my first time using it, the final piece of work i came out with wasn't too bad and didn't sound awful. I was happy with my final piece as i thought it was a good first attempt and others said they liked it. I also think it came out successful because i had never used a Zoom microphone before and had no idea what i was working with until being taught. I thought using the Zoom was successful as i didn't mess any settings up, another reason it was successful because i successfully uploaded the recordings to Adobe Audition and got everything to work.
The feedback i received was a mixture of positive and negative. Everybody in the class and their recordings played out a few times to the whole class and the class then reviewed it on a word document, we then sent the document over to the individual for them to read. The feedback i got was a mixture as it was from the full class, the feedback i got wasn't too bad and i was happy with what everyone said. I was happy with what people said as it was my first time so it didn't bother me that much. There was lots of positive feedback from both Rob and the class, they all gave me advice and little adjustments i could do to make it a little better.
I think what went well was my final product, i think it went well because it wasn't too much and wasn't too little. I was happy with my final product and what i ended up with as it was my first time doing something like this and i was happy with what i produced. I also think it went well because i used the Zoom microphone well and adapted to it very fast. Another thing i thought went well was me using Adobe Audition, as i had never used it before and i came out with a decent product.
In this i used my maths skills to calculate the seconds and make sure they didn't drag out too long, i also used my maths skills to cut down the recordings to the right seconds and ensure they included everything i needed. I used my English skills by writing out the script we needed to say our advert, i had to write a script out for myself and the group to read and record so we could edit the radio ad. This required my English skills as i had to ensure the spelling, punctuation and grammar was correct for the group to read.
Part of the task i would like to know more about is Adobe Premier. I would like to explore and find out other things you can do in Adobe Premier as i had very little knowledge in my last project. I would also like to know more about the Lumix camera, i would like to know more about this because i think it would be beneficial for me to know what im working with. I also think it would be good for me to know more about the camera as i could produce better work and explore & experiment with different settings. Another thing i would like to know more about is different equipment in the studio, when i was in the studio filming my TV advert there was lots of different equipment i had never seen before, i would like to know what everything is and what it all does. I think this would be beneficial for me as i am interested in media and would like to know what im working with.
I am going to find out more about this by doing future projects. By this i mean, in my future projects i will find out more by playing around with my equipment more and going through the settings e.g the Lumix camera. In Adobe Premier i am going to find out more about it by exploring the different settings and using different effects. In the studio i am going to find out more by using other equipment such as the green screen. I feel like using the green screen and putting a background onto and making a successful piece of work would be a good thing to accomplish.
The feedback i received of my teacher was good, myself and the group received positive feedback when we presented it to James. The feedback on the advert itself was very good as we got many compliments on our shots types and movements, we got feedback on our shots being nice and clear. The group and i also got feedback on the story of the advert, we got told that it was very clear what we was advertising and that was good to hear as we spent a lot of time on story boarding and idea-ring. We got a bit of negative feedback on our pre-production as we was missing things out of it, we didn't let this get to us too much as it was our very first time doing it and our advert itself was very good for a first project. Myself and the group did take it into consideration for our future projects.
Many things in my groups project went well. Our ideas of the project and advert went well because we chose the apple watch and it is a product i have on my everyday and a product we all are interested in. It was important i had it on me everyday so that we didn't miss any days out on filming and could get all the shots we needed when ever we wanted. The ideas of the advert went well because we all already had an idea of what we wanted to do before we did it. This was good because we wasn't struggling on what shots to shoot or where to shoot the shots. We then did a presentation for our Apple watch advert explaining to James and showing him our ideas and plans for the advert, James was happy with what we came up with and was happy for us to go filming. The shots in the Apple advert also went well as they were very clear shots and they looked very good for our first time, i think our shots was a main thing that went well for us because it is important for shots to be good in any advert. Our shots was good because some of them was hand held and wasn't shaky, our audio was another thing that went well because in some of the shots we was right behind the camera and you couldn't hear any breathing or rustling.
The things that didn't go too well in our TV advert was the pre-production. This didn't go too well as we forgot some of the things we needed and didn't realise until we got to showing James. Another thing that didn't go well was that one of my group members lost his work and had to record some of the shots again.
I will use the things i have learnt in my future tasks by making sure i have everything i need. This mainly being the pre-production as it is the most important part for every project you do. In my future tasks i will use the skills i have developed in Adobe Premier and ensure i explore different ways on how to edit. I will also develop my camera skills and make sure they are improving in future tasks.
In this task i developed my maths skills by timing the different shots and making sure they were enough to fit the 30 second budget. I also used my maths skills to cut the different clips and making sure they were the right length. I used my English skills by planning out the pre-production and making sure the script made sense and had the correct grammar in the correct places. I also used my English skills to write out a little script that Emily had to read out in the advert.
Next time what i would do differently is to make sure the pre-production is right and make sure we have everything before going of filming. What i would also do next time is film my projects in better places and make sure the right environment was around.
Radio Ad
Myself and three other people was assigned to do a radio ad, myself and the group all came up with different ideas on what we could do our radio advert about. We all then looked at each others and decided what we liked best, we all decided and agreed on doing a radio advert about street dance. This idea was very random but we gave it a go, we decided that street dance was a very rare and different thing for society these days. We thought it would be good to do something different and original. I created a power point for our radio ad which included our other ideas and our final idea, the power point i created also had information on what we would be talking about and why we chose it. Myself and the group then all wrote out a script on what our radio ad would say, we all finished our scripts and read each others to see what we all preferred. My script was the one that the group decided on and we went with that, we made a few changes to the script to ensure everybody was satisfied with it. We then went ahead and got our equipment we needed, the group members went into the recording studios and separate times and record our script we had wrote. After recording ourselves with the microphone we took notes down on how many seconds it took and if we had messed up or not.
The technical aspects we used was a Zoom microphone and some headphones. We used a Zoom microphone as they produce the best sound quality, we took the Zoom microphone into the recording studio and recorded our script. We used the recording studio to record our scripts as it was very calm and a quiet environment to be in, we needed the background to be as silent as possible so the radio advert sound good and professional. We used the headphones with the Zoom microphone so that we could playback our recording and make sure there wasn't and disruption going on. The settings we used on the Zoom microphone was a one way recording setting so that the microphone only picked up noise in the direction of us.
The technical elements of this was learning how to use the microphones. We was taught by Rob how to use the microphones and how to change the different settings on the microphone. I also learnt how to use Adobe Audition and how to upload my recordings to it. Before this i had never used Adobe Audition so it was new to me, from me taking notes in class i was able to go back to Adobe Audition and do the basics of it. In Adobe audition i was taught how to cut sounds to make them shorter and also taught how to make sounds fade in and out. I also learnt in Adobe Audition how to add sound effects in the background, i also learnt how to get music from the internet and upload them onto my project.
In the task i learnt how to use Adobe Audition and learnt how to work the microphones. Before this i had no clue about Adobe Audition or Zoom microphones, i had never used either of them before. In Adobe Audition i learnt how to add sound effects and fade sounds in and out. In this task i also learnt how to work the Zoom microphones, i was taught how to make the Zoom microphone pick up sounds from two different areas at once, i also learnt how to playback the recordings to make sure they were right. Another thing i learnt in Adobe Audition was to get sounds of the internet and upload them onto my project, i then used the fading effects i learnt to make the music fade in at the start and fade out at the end.
Part of the task i would like to know more about is Adobe Audition, i would like to know more about this as i only knew very little things and the basics. I feel like knowing more about Adobe Audition would be helpful for myself and future projects. I would also like to know a little bit more about the microphones as i only knew a few things, i would like to know all the other settings it has and i would like to know what other things it is capable of.
I think the task was successful as i was new to everything and i wasn't fully aware of everything at first. I think it was successful because i had never used Adobe Audition and it was my first time using it, the final piece of work i came out with wasn't too bad and didn't sound awful. I was happy with my final piece as i thought it was a good first attempt and others said they liked it. I also think it came out successful because i had never used a Zoom microphone before and had no idea what i was working with until being taught. I thought using the Zoom was successful as i didn't mess any settings up, another reason it was successful because i successfully uploaded the recordings to Adobe Audition and got everything to work.
The feedback i received was a mixture of positive and negative. Everybody in the class and their recordings played out a few times to the whole class and the class then reviewed it on a word document, we then sent the document over to the individual for them to read. The feedback i got was a mixture as it was from the full class, the feedback i got wasn't too bad and i was happy with what everyone said. I was happy with what people said as it was my first time so it didn't bother me that much. There was lots of positive feedback from both Rob and the class, they all gave me advice and little adjustments i could do to make it a little better.
I think what went well was my final product, i think it went well because it wasn't too much and wasn't too little. I was happy with my final product and what i ended up with as it was my first time doing something like this and i was happy with what i produced. I also think it went well because i used the Zoom microphone well and adapted to it very fast. Another thing i thought went well was me using Adobe Audition, as i had never used it before and i came out with a decent product.
In this i used my maths skills to calculate the seconds and make sure they didn't drag out too long, i also used my maths skills to cut down the recordings to the right seconds and ensure they included everything i needed. I used my English skills by writing out the script we needed to say our advert, i had to write a script out for myself and the group to read and record so we could edit the radio ad. This required my English skills as i had to ensure the spelling, punctuation and grammar was correct for the group to read.
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